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Trademark Basics–It’s all in a name

Saturday, May 13, 10:30am - 1:30pm Dunbar Library, Rm 241/242

A trademark is a powerful tool for establishing your product in the marketplace.  Jay Sorensen, the inventor of the Java Jacket®, has remarked that his trademark is more valuable than his patent.  Why?  People remember the trademark of his product, not the patent number.  How do you go about getting a trademark or service mark?   The first thing you have to do is to determine whether your trademark is currently being used by someone else.  It is not as simple as typing in a word in the USPTO trademark database, TESS.  You need to consider similar sounding words regardless of meaning, foreign equivalents, transposition of words, synonyms, and more!

copyrightThe Wright State University Libraries’ Patent and Trademark Resource Center (PTRC) is offering a free trademark workshop for beginning entrepreneurs and small businesses. The workshop is Saturday, May 13, 10:30am-1:30pm in Room 241/242 of the Paul Laurence Dunbar Library on the WSU campus.

Designed for those with little to no knowledge about intellectual property marks, the workshop will review trademark basics, including the differences between federal, state and common law marks. The mechanics of searching registered marks will be demonstrated using the U.S. Patent and Trademark Office Web site and the USPTO trademark database TESS.   A hand’s on portion will allow participants to practice some of the skills learned during the workshop.  A TEASPlus application filing will be demonstrated.  Evidence of use and specimens will also be explained.

Register here. Seating for the workshop is limited. For more information, contact Ran Raider, government and legal information coordinator for the University Libraries, at ran.raider@wright.edu or by calling 937.775.3521.

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