It is easy to get caught up in the passion and enthusiasm you have for your product or service. Your elevator pitch can easily turn in to a rambling emotional plea for money rather than than the quick informative talk your peers, funders, potential customers want it to be. Martin Zwilling, writing for Entrepreneur.com, has written a great article about the mistakes he often sees as an angel investor on the receiving end of many good, and bad, elevator pitches. Zwilling not only shares the mistakes, he gives advice and examples on how to fix them. Read the article here. Thanks to Pat Newcomb of the SBDC at The Entrepreneurs Center for sharing this article.
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